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AI Visibility FAQ

AI Visibility tracks and improves your brand's presence in AI-generated answers across ChatGPT and Google AI Overview. For an overview of how AI Visibility fits into Amplitude AI, go to the Amplitude AI section.

What is AI Visibility?

AI Visibility is Amplitude's solution for tracking and improving your brand's presence in AI-generated answers across ChatGPT and Google AI Overview.

Who should use AI Visibility?

Marketing, SEO, content, and product teams can all benefit when they monitor brand mentions, optimize content for AI search, or prove ROI to leadership.

How do I get started with AI Visibility?

How frequently is AI Visibility updated?

AI Visibility's refresh cadence depends on your plan and account configuration. Check your AI Visibility plan details or contact your Amplitude account team for your current cadence.

Amplitude can pause scheduled refreshes when no one views a brand report for an extended period. Open the brand to resume refreshes. Amplitude retains existing report data during the pause.

Why does AI search matter for my business?

Consumers increasingly use AI assistants instead of traditional search engines to research products. If your brand doesn't appear as a recommendation in AI answers, you risk losing high-intent customers to competitors.

AI Visibility provides a customer dashboard with a visibility score, competitive rankings, and the source LLMs used to generate responses. Your visibility score quantifies how often a brand appears in AI responses across major LLMs using hundreds of prompts.

Can AI Visibility show me where competitors are winning?

Yes. The competitive rankings feature highlights which prompts and keywords lead to competitor mentions in AI search. It also recommends ways to improve your brand's ranking.

Does AI Visibility provide optimization suggestions for specific URLs or copy?

Yes. AI Visibility provides recommendations to improve AI visibility for specific pages and copy. Suggestions include adding clear headings, shortening long paragraphs, and inserting concise FAQ blocks.

Does AI Visibility connect to traffic and conversions?

Unlike standalone search-analysis tools, AI Visibility is built into Amplitude. You can tie AI search visibility to products built to manage customer behavior, conversion, and revenue.

Does AI Visibility base its prompts on data from real users?

No. OpenAI, Google, and other companies don't share what users are searching. The prompts Amplitude generates reflect what LLMs know is relevant to your brand.

Is AI Visibility English only?

No. In the logged-in version, you can configure a brand's prompts and responses for any language. LLMs may occasionally still respond in English.

How does AI Visibility compare to AEO-specific tools like Profound or Evertune AI?

AI Visibility is part of the Amplitude Digital Analytics Platform. It connects AEO insights with your organization's behavioral data and uses Amplitude workflows to prioritize recommendations and simulate changes. Every Amplitude plan includes AI Visibility.

How does AI Visibility compare to SEO+AEO tools like Semrush or Ahrefs?

AI Visibility connects AI-search data with your organization's behavioral data. It also uses Amplitude workflows to prioritize recommendations and simulate changes. Every Amplitude plan includes AI Visibility, so you don't need a separate Amplitude add-on for access.

Can I modify the prompts?

Yes. After you log in to Amplitude, you can add prompts. AI Visibility refreshes after you add them.

Can I change the LLM that AI Visibility uses?

No. AI Visibility supports ChatGPT and Google AI Overview. Use the model filter on the Prompts tab to view results from either source.

Can I update my competitors?

Yes. Make the changes on the main AI Visibility page.

Is AI Visibility analysis private?

Yes. Amplitude processes URLs you submit for analysis within your authenticated Amplitude organization. When Amplitude forwards requests to the LLM endpoint, contractual controls cover them. LLM providers don't retain your analysis requests or use them to build public models.

What is Amplitude's default data retention policy?

Amplitude retains customer data for the duration of the subscription. After contract termination, Amplitude retains your information for a 30-day data-retrieval period. After that, Amplitude deletes all customer data unless limited retention is legally required.

What are the usage limits for AI Visibility?

Prompt capacity, refresh cadence, and some capabilities depend on your plan and account configuration. AI Visibility notifies you when your organization reaches its current prompt capacity. Contact your Amplitude account team if you need to confirm or increase a limit.

AI Visibility doesn't set a separate prompt limit for each category or filter selection. All prompts count toward your organization's configured prompt capacity.

Does AI Visibility calculate identical prompts across different LLMs separately?

No. Amplitude considers an identical prompt a single prompt across AI models.

Not yet. Amplitude plans to add Google search volume to provide more context on the popularity of each prompt.

What platforms and models does AI Visibility track?

AI Visibility monitors brand performance in ChatGPT and Google AI Overview. Use the model filter on the Prompts tab to view results from either source.

The Amplitude MCP serves a different purpose. It connects external AI clients such as Cursor to Amplitude data for natural-language analysis.

How do Role-Based Access Controls (RBAC) apply to AI Visibility?

Amplitude's RBAC uses three layers: roles, permissions, and actions. Administrators can assign default or custom roles at the project level. Users and groups can have view-only, admin, or other permission sets for each project. These permission sets control access to the project's AI Visibility analysis.

What reporting or export options can I use?

You can export all prompt metrics as a CSV. In Amplitude Analytics, you can export charts as PNG, PDF, CSV, or shareable links. You can also export dashboards and usage reports as PDF or PNG.

Can I identify activity such as sessions and events from LLM or conversational AI tools?

The default channel rules identify activity from an LLM or conversational AI tool through the referrer or utm_source. If you use custom channel rules, add equivalent conditions to those rules.

Can I get prompt or citation-level data for referrals?

LLM or conversational AI tools don't supply the prompts when they refer users to other applications. You can evaluate entry pages for sessions from LLMs to understand which pages on your site most commonly receive direct referrals.

Can I filter for premium users such as ChatGPT Plus or Pro?

No. AI Visibility looks at the total responses from an LLM or AI.

What is the maximum number of users I can have for AI Visibility?

AI Visibility doesn't impose a separate seat limit. Every Amplitude plan includes unlimited seats. Amplitude RBAC controls which projects and AI Visibility analyses each user can access.

Amplitude asks AI models such as ChatGPT to generate prompts that may interest marketers.

Does AI Visibility integrate with analytics platforms like Google Analytics?

Yes. Amplitude provides a native Google Analytics 4 integration.

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